About

With over 8 years experience working in some of the largest e-commerce businesses in Australia including Temple & Webster, Catch and Estee Lauder Companies, I have deep knowledge of best practice digital marketing strategy and execution across all major marketing channels - from Google and Facebook to programmatic, video & content.

 

With both strategic & leading in-house expertise as Head of Digital Marketing and six years hands-on-tools experience at leading digital agency, Sparro as the Lead for Paid Media, Retail & Data teams, working across a variety of e-commerce clients spanning beauty, fashion, marketplaces and furniture, I know how to use bespoke marketing strategies to solve complex business problems and drive real growth.

 

Beginning with an audit of your current marketing mix and offering, I work with you to identify a custom channel plan in line with your business goals. I also specialise in taking your first and third party data and leveraging it to unlock new opportunities and drive decision making and optimisations across your whole channel mix.