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Services

Digital Strategy

  • Performance Forecasting

  • Budget Planning

  • Competitor assessment

  • Market demand measurment

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Developing a cross-channel, incorporated digital media strategy, based on the overarching marketing strategy & growth opportunities.

 

Use data to set KPI's, understand future opportunities and budget expectations.

 

Produce a test & learn framework for all initiatives, to gain data and determine what's working to deliver growth.

Performance Media

  • Google Ads

  • Meta Ads

  • Pinertest Ads

  • TikTok Ads

  • YouTube Ads

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Wide reaching, best practice built campaigns, capitalising on all relevant features, audiences, keywords & settings.

 

Data-driven, automated campaign optimisation, working to real results, like ROAS & CPA.

 

Live daily reporting on campaign performance through custom built dashboards.

Analytics & Tracking

  • Data deepdive

  • Google Analytics

  • Google tag manager

 

Audit all ad platforms, assesing implementation, optimisation & best practices.

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Audit data quality across analytics, conversion tracking, audience creation, audience sharing and reporting dashboards.

 

Set up of conversion tracking across all key platforms, using Google Tag Manager to track all relevant actions across the site.

Creative Testing

  • Content Pillars

  • Platform optimised content

  • CTA & Headline Analysis

  • UGC & Competition strategy

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Defining core content pillars based on desired business outcomes and targeting various user outcomes.

 

Creative briefs, based on platform best practices and placement requriements.

 

Multi-varient testing on ad performance.

 

Generation of UGC content & competition strategies.

Channels

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Google Ads

Capture existing demand for your business using Google Search ads. Reaching users when they are searching for your product, service or brand, and capturing the most relevant audience for your business.

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Email & CRM

Engage your exisitng audience and retain your valuable customers. Share your latest news, upsell your newest product, and drive repeat purchase behaviour with 1:1 communication directly with your users.

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Pinterest

Tap into trends, inspire and engage new users with your brand, products & content ideas.

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Meta Ads

Drive engagement & purchase behaviour through tactical, content driven campaigns. Get real results in sales & leads through conversion lead campaigns using custom creative and a test & learn approach.

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YouTube Ads

Reach mass audiences through strategic, audience specific ad creative providing a platform to share your brand and create a new audience pool.

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Audience Strategy

Syndicated audience strategy across all platforms, sequencing messaging, promotions & actions for each user. Delivering increased repeat purchase, and improved conversion rates.

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GA4 & Conversion Tracking

Track all activity both on-site and across your marketing channels. Understand your users journies to conversion, and uncover any points of opportunity to drive improved conversion rate & efficiency. 

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TikTok

Get mass reach & convert highly engaged audiences, with lo-fi, relatable content.

Represent your brand through video and social engagement.

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Reporting & Automation

Recieve live reports, updated daily tracking all your activity in one place. Simply understand how your marketing efforts are working and communicate key performance metrics across the business.

Get in Touch

Get in touch via email at bek@fraserdigital.com.au for a Free consultation.

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